About us
Statisticians, data scientists and research methodologists helping organisations gather, analyse and act on their data.
Our story
Digital Research was founded in 2001 by a team of statisticians, data scientists and research methodologists who shared a vision: to transform how organisations gather, analyse and act upon data. Data was becoming ever more abundant, but the ability to extract meaningful insight from it remained a significant challenge for many organisations.
What began as a small consultancy has grown into a comprehensive research solutions provider, serving clients across sectors including healthcare, education, finance and the public sector. Throughout that growth we have kept our commitment to methodological rigour, innovative approaches and client-focused service.
In 2024 Digital Research was acquired by GEN, and we migrated our entire platform to GEN's cloud, which is now our home. Joining GEN brings our clients the resources, resilience and reach of a much larger organisation, while keeping the specialist research expertise they have always relied on.
Our surveys, voting systems and data collection APIs now run on enterprise-grade infrastructure built for security and scale. At its heart is GEN's Serenity Datalake, which powers near-instantaneous analytics across even the largest datasets, so results are available almost as soon as the data arrives and clients can act on insight while it still matters. Together with GEN's wider customer base and services, it extends our reach into new sectors and lets us take on research programmes at a scale that was previously out of range.
Today, Digital Research combines traditional research methodology with modern technology to deliver insights that drive strategic decisions and organisational success.
Milestones
Our values
The highest standards of research design and analysis, so every insight rests on sound methodological principles.
We keep exploring new approaches, technologies and methods to raise the quality and impact of our research.
Long-term, collaborative relationships built on trust, transparency and shared success.
The highest ethical standards in data collection, storage and analysis, respecting privacy and confidentiality at all times.
Our approach
We combine methodological expertise with creative thinking to deliver insights that make a real difference.
We start by understanding your objectives, challenges and context, so the research design is aligned with your needs from the outset.
A bespoke research design combining the right methodology, sampling strategy and analytical approach for your specific questions.
Meticulous implementation, protecting data quality and methodological integrity throughout.
Advanced statistical techniques and qualitative methods draw out meaningful patterns and insights from your data.
Complex findings become clear, compelling narratives and visualisations that resonate with your stakeholders.
We work with you to turn insights into actionable recommendations that deliver real-world impact.
Tell us what you need to find out and we will show you how we would approach it.